FAB analysis
In this course, even if you are not designing a product to be bought, the FAB analysis can be a useful technique to evaluate the solution idea you have come up with. It can help you identify how to improve the idea further.
FAB Analysis - Features, Advantages and Benefits
“a technique of market development in which the potential customers’ motives for purchasing a product are identified and built into an analysis”
(Ghenaiet, 2023)
What is a FAB analysis?
Features
The functions and features of a product are essential in a customer’s decision whether or not to buy the product. Features are characteristics that a product or service has. Advantages and features are sometimes closely related. The fact that a product has certain feature benefits can be an advantage over another product.
Advantages
An advantage is what that feature does, and how it helps. These are factual and descriptive; They do not tell you exactly how the product will affect the customer’s life.
Benefits
A benefit is the result of that advantage. It is the main reason why a customer chooses the product over the competitor’s product. This key benefit provides an emotional hook point that you can leverage in helping the user imagine the positive experiences felt by using your product.
FAB analysis example (children’s clothing)
- Features: organically grown cotton, without bleach and non-toxic printing
- Advantages: good fit, seamless, hypoallergenic and suitable for repeated washing
- Benefits: durable, high-quality and wear-resistant
References:
Ghenaiet, A. (2023) Features, advantages, and benefits (FAB) analysis examples, INK. Available at: https://inkforall.com/ai-writing-tools/fab-sales-technique/examples-of-fab-analysis/ (Accessed: 22 January 2024).
Janse, B. (2023) Fab analysis explained including examples, Toolshero. Available at: https://www.toolshero.com/marketing/fab-analysis/ (Accessed: 22 January 2024).
What is a ‘features, advantages and benefits’ (FAB) analysis? (no date) What is a ‘Features, Advantages and Benefits’ (FAB) analysis? Available at: https://airfocus.com/glossary/what-is-a-features-advantages-and-benefits-analysis/ (Accessed: 22 January 2024).