Megatrends
Before your team meeting this week, you should familiarize yourself with something called megatrends.
“A megatrend is a general direction of development, consisting of several phenomena, or a wide-ranging process of change. They are often considered to occur at the global level and development is often believed to continue in the same direction. Megatrends are not surprising: they are familiar things, changes that are already happening today and highly likely to continue happening tomorrow. They provide a useful view of broad future changes that can be narrowed down by focusing on more detailed trends, weak signals and the analysis of tensions.”
Dufva, M. (2020) What are megatrends?, Sitra. Available at: https://www.sitra.fi/en/articles/what-are-megatrends/ (Accessed: 15 February 2024).
You can learn about megatrends in two ways:
1. Watch this video
Sitra's Megatrends 2023: these are the trends we cannot ignore
https://www.youtube.com/watch?v=i6YLuB9WQMU
2. Study this website