TOPIC 3 - What Does an Industrial Designer Do?
The creative process - how to manage it , methods, evaluation, testing and evaluation of the work done.
1. The Methods We Use
1.3. Creativity
Water Rescue Project – part of the presentation. Industrial design: Václav Svítil, Jan Vítek
In this phase, we should have a basic idea of what we are looking for. Our goal in this step will be to come up with as many solutions matching our description as possible.
We are not afraid of “crazy” ideas and do not limit ourselves to the right solutions only. The task is to come up with at least a partial solution. Ideas can be combined. Again, teamwork is an advantage. More people can come up with more ideas and immediately submit them for feedback.
In the industrial design environment, we mainly talk about sketches. Sketches are the fastest way to present our ideas.
Simple sketches capturing ideas do not take long to produce - and yet, they can give a relatively clear idea of the proposed solution. On the contrary, at this stage, we suggest avoiding sophisticated 3D models and visualizations. Quick 3D sketches are sufficient for us to verify the dimensions, proportions, or functions.
Detailed 3D models and visualizations will serve very well at a time when we are sure that we are heading in the right direction. At this stage, however, we would probably waste time doing them and creativity would be replaced by the craft of modelling.
What we should not forget, however, is the depiction of the human scale. In the sketches, we always attach a silhouette of the human body to the proposed solution. It is a simple way to acquaint the observer with the context and scale of the proposed object. To us, it serves as feedback on the chosen proportions and makes the discussion very easy.