TOPIC 3 - What Does an Industrial Designer Do?
The creative process - how to manage it , methods, evaluation, testing and evaluation of the work done.
1. The Methods We Use
Water Rescue Project – part of the presentation. Industrial design: Václav Svítil, Jan Vítek, 2021
In the introduction to industrial design, we will present and describe the design thinking method.
Design thinking exists in several variations. We are going to present the concept developed at Stanford University.
Our goal is to describe this method, introduce it in the setting of our studio, and explain its phases and steps on specific materials developed here.
Creative thinking can be learned. It is not something wrapped in a romanticizing ethos. It is a set of steps that follow one another and can be evaluated.
But beware - creative thinking and a nice sketch (rendering, image ..) are two different things. Creativity and aesthetics do not mean the same. If you can create a nice sketch, it does not mean you are creative. It means that you are a good craftsman – or draftsman, in our case.
Being creative means finding new solutions, inventing new combinations, and discovering connections.
Design thinking, as we are going to apply it, consists of five main phases. Let us introduce them:
Empathy - Definition – Creativity - Prototype - Testing